Machines website always update their new promotion into their website. Customers can know the latest information. The community is important for all the website. Community is a set of interwoven relationships built upon shared interests. It can create attractive content. Customer also can know the latest event and join the activities to learn how to using their products or share their ideas to them. So users can make easier finding particular products and information.

Machines website has a good design features. The background does not interrupt the Text and the text BIG enough to read. The hierarchy of information is perfectly clear.

Navigation buttons and bars for Machines website are easy to understand and use. The Link colour coordinate with page colour. Graphics and background use brower-safe colours, and every graphic link has a matching text link.

The Machines web page is download quickly. It fit into 800 x 600 pixel space. It good use of graphic elements to break up large areas of text. And it directly display the information for users. Machines website look like simple but the information is more enough to let customer know about their new product and promotion.

The 7 key elements of a website are Context, Content, Community, Customization, Communication, Connection, and Commerce.

1. Context

Machines website is a Hybrid Design website which is combines both Aesthetics and Functional dimensions. Tagline is "The Complete Mac Experience" with appealing images of products photographed in exotic settings. It focuses largely on product, service, or information. Machines website providing viewing the product and customers can check out the detail of each product. It simple and clean design website.

2. Content

Machines website has content which includes text and graphics. Content focus on the "what" is presented. It shows the product, service, and information offerings.

The dimensions of content including Offering Mix and Appeal Mix. The content of Machines website include their products, information, and services. Furthermore, it includes promotional and communications messaging projected by Machines. Machines website is Time-sensitive Content, it always change their promotions message on home page in very short shelf life.


3. Community

Machines website build relationships between consumer and firm. Machines company provides training for new users. Customers can share their ideas and Machines company can develop their service through this community.

4. Customization

Machines using tailoring dimension for their website. Machines website create Trade-In Trade-Up service to consumers. Consumers can send their information to them and they will determine the price or term and condition to complete the transaction.

5. Communication

Machines website is using Broadcast to communication with users. The way to exchange information between Machines Company to user. It is User-to-firm communication. If got any problem, users can use customer service request to e-mail or make a call to them.

6. Connection

Pathway of connection is used by Machines website. Machines company is lead the user outside the environment of the site as a “pathway-out”, or can lead the retrieval of information from other sites without actually leaving the sites as “pathway-in”. Example: Machines website can link to Maxis website. It show the Maxis plan for puchase Iphone 3G in Machines website.

7. Commerce

Machines website have NO the transactions service. But it can link to other website to havea transactions. So it is using Order Throungh Affiliates dimension. It must link to Apple website and can take order the product.