The 7 key elements of a website are Context, Content, Community, Customization, Communication, Connection, and Commerce.
Machines website is a Hybrid Design website which is combines both Aesthetics and Functional dimensions. Tagline is "The Complete Mac Experience" with appealing images of products photographed in exotic settings. It focuses largely on product, service, or information. Machines website providing viewing the product and customers can check out the detail of each product. It simple and clean design website.
2. Content
Machines website has content which includes text and graphics. Content focus on the "what" is presented. It shows the product, service, and information offerings.
The dimensions of content including Offering Mix and Appeal Mix. The content of Machines website include their products, information, and services. Furthermore, it includes promotional and communications messaging projected by Machines. Machines website is Time-sensitive Content, it always change their promotions message on home page in very short shelf life.
3. Community
Machines website build relationships between consumer and firm. Machines company provides training for new users. Customers can share their ideas and Machines company can develop their service through this community.
4. Customization
Machines using tailoring dimension for their website. Machines website create Trade-In Trade-Up service to consumers. Consumers can send their information to them and they will determine the price or term and condition to complete the transaction.
5. Communication
Machines website is using Broadcast to communication with users. The way to exchange information between Machines Company to user. It is User-to-firm communication. If got any problem, users can use customer service request to e-mail or make a call to them.
6. Connection
Pathway of connection is used by Machines website. Machines company is lead the user outside the environment of the site as a “pathway-out”, or can lead the retrieval of information from other sites without actually leaving the sites as “pathway-in”. Example: Machines website can link to Maxis website. It show the Maxis plan for puchase Iphone 3G in Machines website.
7. Commerce
Machines website have NO the transactions service. But it can link to other website to havea transactions. So it is using Order Throungh Affiliates dimension. It must link to Apple website and can take order the product.
